Justice & Care

We worked with Justice and Care to develop a new giving journey to engage their audience with their new regular giving product.

A community of monthly donors

Looking to build a passionate and determined group of monthly donors committed to fighting slavery, Justice and Care needed a compelling digital experience to inspire their audience to give, and create a simple giving experience to help fund their work.

Integrated giving

Previously Justice & Care were using third party services to collect donations, which did not allow much optimisation and was sending people away from the website to give. We integrated SmartDebit for regular donations, and Stripe for one off-gifts directly into the website, creating a much smoother donation workflow. Salesforce and Mailchimp were also integrated as part of this workflow to ensure automation of all Justice & Cares processes.

Simple user journey

We worked together to create a simple and easy to use giving journey for to increase giving conversions. This began with the new giving widget, allowing users to select a regular or one gift as well as suggested giving amounts with images that are all customisable. The widget then leads to the giving form which is broken into small chunks and kept free of distractions to increase the number of supporters completing their gift.

Landing page design

The Freedom Network, the new regular giving product, needed a page to explain what it is and convince people to give, so we designed a new landing page which housed the widget. The page sets out what the need is, introduces ‘The Freedom Network’, features testimonials from other supporters to help build trust and invites people to give. The page is fully customisable from within WordPress so it can be updated in-house by Justice & Care.

The results

Justice & Care received great feedback from supporters on the new giving journey, and saw some great results. In the first few months of launching they saw:

– 12.5% increase in the number of regular donors
– 9.4% increase of total monthly giving

We’re so happy to have been able to help Justice & Care boost their fundraising and raise vital funds in the fight against slavery, and have continued to work with them on other projects.

If you’re looking to improve your giving journey and boost conversions then please get in touch, we’d love to hear from you.

Giving regularly to Justice and Care has never been easier thanks to Good Bear. He has given us a beautifully designed and functional user experience to incentivise and promote our work and encourage donors to support us.

Jessie Boston, Digital Manager

Let’s work together.

If you've got a new project in mind, or are looking for some help with an existing website let's have a no obligation chat and if see we're a fit.